Do you want to understand the science behind dynamic, agile, energised, committed teams, full of passion, pride and performance? The social identity approach is now considered by most psychologists to be the main theory for understanding behaviour in groups.

We asked Prof Steve Reicher – a world leader in this field – to explain social identity in just a minute. Here’s what he had to say:



Looking at teams and the challenges they face, through this new lens, reveals all sorts of exciting and wonderful possibilities.

This approach gives leaders a different way of thinking about people that will help them develop trust and alignment. Research shows it can even help them to be seen as more charismatic, inspirational and motivating. But, as Reicher touches on, this approach is not about “me the leader”, it’s about “us the team”. Evidence tells us that if you as a leader can get this right, your team will not only perform better, it will become a happier, healthier and more satisfying place to work.

Great teams academy takes social identity approach and turns it into a practical model for leaders to create teams full of pride passion and performance. It achieves this by teaching leaders how to harness the power of group psychology.

Get started by registering here or read more about what we do here.

About the author…

Dr Will Thomas

Dr Will Thomas

Head of research at Great Teams Academy

I work with organisations, leaders and teams across business, sport and the military in providing evidenced-based yet practical solutions. At great teams academy, my role is ensuring that what we do is based on real science. I continue to research and apply a scientifically driven approach to team and leadership development as an honorary research fellow at University of Sussex.

Become a contributor

Earn money, promote your product or service and gain free membership.

Knowledge hub

Articles, white papers and more on all things leadership and teams.

Canvas builder

Create your team canvas online using our new canvas builder technology


A resource centre for creating great teams.