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There is a bonus for you!

Many leaders have selfish motives for wanting to make their team great. They hope its success will give them recognition, rewards and even promotion. They want people to think well of them and to hold them in high regard. Team success is a route to personal success.

As you begin to adopt the practices of a TRIBE identity leader you will discover two things will happen.

Firstly, the research evidence shows that leading in this way will help you to be seen as more:

  • Trustworthy
  • Charismatic
  • Inspirational
  • Funny!

Funnier, really?

One research study took a recording of someone performing a comedy sketch and either told members of the audience the performer was a member of a group they strongly identified with or someone from an out-group, or group membership was not mentioned. They found that the audience laughed significantly longer and louder if they thought the jokes were being told by a member of a group they identified with.