Learn a proven methodology and practical steps any coach can take to build a team that is motivated, resilient and wins.

Most sports coaches get involved in coaching because they have an amazing memory of a team they belonged to where they felt valued, encouraged, challenged and happy. In the toughest moments, when the chips were down, you knew you could trust your teammates. And if you saw one of the old team across a street today you could just nod, smile and you would both know. Because this experience shaped the person you are today. It shaped all of you.

Unfortunately, most coaches (elite and voluntary) do not know how to recreate that togetherness. If that’s you, we can help.

And better still, the research evidence and our experience with elite and grassroots teams shows that when teams have a strong identity that builds connections, togetherness and belonging win more often, not by a small margin but by 53%.


Player leadership (for coaches)

Read articles and white papers to gain new insights into leadership and teams.

Make your team great

Learn how to create a team identity that drives performance, resilience and enjoyment.

Who are we?

We have helped Olympic and Paralympic teams win gold medals, National Championships and World Cups. We have worked at elite levels in football, cricket, hockey, rugby, motorcycle racing and F1. But just as importantly, our approach is used in youth sports, community clubs, schools, and colleges. It gets used because it is doable, and it works.

We read the research so you don’t have to and where we have found gaps we have collaborated with universities to organise research to plug them. If you don’t value experts, proper academic research and an evidence base for what you do, you won’t like us.

We are very practical. We turn research into practical “how to do it” guidance that you can use immediately in your coaching. Through our hands-on experience of working with teams and athletes we’ve learnt how to make things practical.

Our courses


Social Media Marketing

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Great Teams Academy

Facilitation Training

On our virtual training course you will learn how to facilitate team development using the TRIBE model that has been shown to improve team performance, increase engagement, well-being and resilience. 


Email Marketing Strategies

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Developing player leaders (for coaches)

Learn how to select the best player leaders and develop them into a really effective player leadership group.