Confirmation bias is the tendency to seek out, favor, and interpret data so that it confirms one’s preexisting beliefs or ideas. The key reason this type of bias happening is the lack of a data strategy before researchers send out the survey. Jiangwei and I came up with five tips: As a company leader, you need to be aware of this and work to avoid it. At that time, financial information is often highly aggregated and may be too ambiguous to allow the auditor to definitively identify the reason for a change in financial information. Thus, it’s crucial you take steps to prevent confirmation bias. Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. Confirmation bias—the tendency to interpret information in a way that confirms preconceptions—can seductively slip into an audit and derail its proper execution. Confirmation bias cannot be spotted unless you know such a concept exists. Confirmation bias is remarkably common—it is used by psychics, mediums, mentalists, and homeopaths, just to name a few. To avoid being skewered by confirmation bias, it is necessary to structure your ongoing research practices to prevent bias from creeping into the analysis of results starting at the earliest stages of a research project. Confirmation bias—one of the five commonly occurring judgment biases—has the potential to trip up auditors, particularly during the early stages of an audit. People tend to unconsciously select information that supports their views, but ignoring non-supportive information. Tips to avoid confirmation bias: Create a data analysis plan before sending your survey. In other words, we like to look for and interpret information in ways that confirm our expectations. A majority of people do not even know about confirmation bias. Five pragmatic steps can help auditors avoid this pitfall and can improve decision making in other areas of the audit as well. It might help to ask people to rate their responses on a scale of 1-5, for example, rather than agree/disagree.” Reducing Researcher Bias “All researchers should try to avoid confirmation bias. Clamp down on confirmation bias by flipping and reversing the mindset, Missy Elliott–style, says Sanderson: “Instead of comparing yourself to … The language makes it sound like confirmation bias is something only scientists can be afflicted with. People also tend to interpret ambiguous evidence as supporting their existing position. Five tips to prevent confirmation bias. The doctor without a confirmation bias would prescribe a blood test for Dengue to help him with the diagnosis. Confirmation bias is a fancy way of describing our human inclination to see what we want to see. You should try to be impartial about all parts of the study, and avoid implying that there is a right answer. The risk of making decisions in haste can cause all sorts of problems. 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