Make YOUR TEAM Great

A practical, proven methodology for leading teams used by 50+ organisations, Olympic gold medal winners and elite British military forces is now available to you.

Learn how to lead a team to greatness, MADE SIMPLE

Great Team’s Academy offers a systematic and scientifically proven online leadership training framework. It gives leaders a revolutionary step-by-step process to make their team great. It includes:


An online leadership training resource centre for creating great teams.

Canvas builder

Create your team canvas online using our new canvas builder technology.

Knowledge hub

Articles, white papers and more on all things leadership and teams.

Online leadership training that gives you a blueprint for your team to reach its full potential.

The TRIBE canvas is a single page blueprint for creating the passion and pride that will make your team great. Inspired by the Lean Canvas approach made famous in Ash Maurya’s book Running Lean. It gives you a time efficient, agile process to make your team great. Start learning for free.

different TO traditional Leadership training

Obama-Trump, Jobs-Gates, Branson-Welch, Mandela-Gandhi. Successful leaders are not alike.

They don’t have personality similarities and they don’t behave in the same way; there is no formula you can copy. But what these leaders, and all successful leaders, have in common is the role they play in the minds of the groups they lead and powerful mindset that emerges. This is what you will learn how to do in great teams academy.

Based on the latest scientific research that gives radical new insights into human motivation in teams and groups. Join the Great Teams Academy to learn what really motivates people and how to harness it to make your team great.

TRIBE Canvas is based on good science and sound research, which shows a big impact on team performance.

Rupert Brown

Professor of social psychology, University of Sussex

Why you, why now?

Trust in organisations and their leaders is at an all-time low, “on the verge of an existential crisis” according to the Edelman Global Trust Barometer. In 2017 over two-thirds of the general population do not have confidence in leaders. One in three employees does not trust their employer. Meanwhile, the leadership development industry has never been bigger. In 2015, Harvard Business Review estimated companies spent more than $360bn globally. Colleges and universities offer hundreds of degree courses on leadership, and the cost of customized leadership-development offerings from a top business school can reach $150,000 a person. Research at Harvard found only 11 percent of more than 500 executives they asked globally believed that their leadership development achieved and sustained the desired results. Mckinsey revealed only 7 percent of senior managers think their companies develop global leaders effectively, whilst 30 percent of US companies admit they have failed to exploit international business opportunities fully because they lacked leaders with the right capabilities. It’s a mess. Professor Michael Beers from Harvard described it as the “Great Training Robbery”, whilst the MIT Sloan Quarterly Review calls it “Leadership development’s epic fail.”

TRIBE is a brilliant tool for teams and leaders. If we’d had it in the All Blacks we would have saved a lot of time and got to our destination quicker.

Anton Oliver

Former Captain, The New Zealand All Blacks


Organisations, where performance really matters, where the consequences of failure are serious, have been turning to the fundamentally different insights offered by TRIBE. For leaders in the Army, Royal Navy, Royal Air Force, Royal Marines, Security Services and Special Forces the “epic fail” means people die. It’s not just them, elite sports teams, global businesses, start-ups, scale-ups, SMEs, schools, hospitals, charities, builders, lawyers, manufacturers, bankers, tech companies, government officials, civil servants have all reached the same conclusions. Whatever the size of your organisation by signing up you can learn the same proven approach.

Start making your team great today