Who are we?

Great Teams Academy  have helped Olympic and Paralympic teams win gold medals, National Championships and World Cups. We have worked at elite levels in football, cricket, hockey, rugby, motorcycle racing and F1. But just as importantly, our approach is used in youth sports, community clubs, schools, and colleges. It gets used because it is doable, and it works.  We read the research so you don’t have to and where we have found gaps we have collaborated with universities to organise research to plug them. If you don’t value experts, proper academic research and an evidence base for what you do, you won’t like us.

Most people get involved in coaching team sports because they have an amazing memory of a team they belonged to where they felt valued, encourage, challenged and happy. In the toughest moments, when the chips were down, you knew you could trust your teammates and if you saw one of the old team across a street today you could just nod, smile and you would both know.  Because this experience shaped the person you are today.  It shaped all of you. Unfortunately, most coaches [elite and voluntary] do not know how to recreate that togetherness.  If that’s you we can help. 

We are very practical. We turn research into practical “how to do it” guidance that you can use immediately in your coaching. Through our hands-on experience of working with teams and athletes we’ve learnt how to make things practical. And better still the research evidence and out experience show teams with that level of connection and togetherness win more often. Not by a small margin but by 53% 

Our courses


We are excited to introduce our revolutionary new approach to Team and Leadership Training that aims to transform the way individuals and organizations conduct training programs. After years of research and development, our team of experts has designed a comprehensive training approach that goes beyond conventional methods, taking into account the latest trends in team dynamics, organizational psychology, and leadership development. Our program is intended to equip team members, managers, and executives with the necessary skills, strategies, and mindset to promote effective teamwork, boost productivity, and enhance leadership capabilities. We are confident that our revolutionary approach will help you unlock your full potential and achieve your organizational goals.

Mental Skills Training

Welcome to the world of mental skills! It's time to unlock your full potential and reach new heights in your personal and professional life. By investing in your mental skills, you can lead a happier, more fulfilling life. You have the power to develop skills such as mindfulness, emotional regulation, positive self-talk, and focus, which will help you tackle any challenge that comes your way. Don't be afraid to take that first step, explore our mental skills resources, and unlock the immense benefits of improving your mental game. Believe in yourself and your ability to succeed - you've got this!

Chimp Whispering

Chimp whispering for leadership is an exciting and innovative approach that encourages leaders to take a step back and observe behavior to build stronger, more effective teams. It's amazing to think that our understanding of chimpanzees' cultural traits can provide insights into human behavior. By developing clear communication and trust, leaders can create an environment where team members feel supported, and their roles are clearly defined. There's no doubt that this approach requires patience and empathy, but the rewards are well worth it. Not only does chimp whispering lead to increased productivity, but it also fosters a positive work environment that's conducive to growth and development. So let's embrace the principles of chimp whispering and empower our teams to achieve their full potential!
Picture of Jeremy Holt

Jeremy Holt

Jeremy Holt is a Chartered Occupational Psychologist with 20 years’ experience of consultancy and training. Having gained a First Class honours degree in Social Psychology Jeremy worked in London advertising agencies for seven years before qualifying as a psychologist in 1994. He founded the Centre for Team Excellence in 1999.

Great Teams Academy is the younger brother of its parent company The Centre for Team Excellence. We created Great Teams Academy because the leaders we worked with kept asking us for the resources we use. We also recognised that, while we have worked with Olympic champions, Global business brands and elite military teams for 19 years, our consultancy approach wasn’t scalable to those who needed it most – the everyday leader and team. That’s why we created Great Teams Academy – to act as a bespoke online platform that enables leaders to create great teams without having to use our consultancy services directly.